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Every agency we talk to says a version of the same thing. We already handle competitive intelligence. We have smart people. We do the teardowns. We know our clients' categories cold. All true. And all beside the point.
The word gets thrown around in every strategy meeting. But a VC, a product manager, and an agency strategist are each looking for completely different things when they say "whitespace."
Skip the MBA textbook version. Here's how to actually size a market when you're building a product.
Win/loss analysis is the most underrated competitive intelligence tool. Here's how to do it without a dedicated analyst.